Introducing Thuja

Sustainability Blog
Published May 31, 2022
Written by Arnoul Mateo

What a pleasure and excitement to be part of a new adventure at Thuja Sustainability🌲

A year ago, with Jenise Lamoureux, we realized that besides most people caring a lot about nature and sustainability in our local mountain town, it was hard for people to translate this into making the right choice for buying goods and clothing. With greenwashing heavily influencing all of us (reports found that more than 60 % of sustainable fashion claims are false : https://lnkd.in/efqbpK6H ) it became complicated for an average citizen to know who’s actually sustainable, and who’s lying about it.

That is why we have created Thuja. Thuja is a platform that rate and compare brands, to help you bust greenwashing, while saving on sustainable brand and supporting targeted nature conservation projects.

Stay tune for more infos, we’re hoping to launch soon 🎉

🇫🇷J’ai le plaisir de vous annoncer la creation d’une start-up durable : Thuja Sustainability.

Avec Jenise Lamoureux, nous avons créé ce projet au Canada avec l’idée de combattre le greenwashing, et proposer une plate-forme référençant et évaluant les marques vraiment durables et éthiques. Le but : inciter les citoyens à récompenser les meilleurs élèves de l’industrie, en consommant moins et mieux. Le mieux dans tout ca ? Vous économisez de l’argent, tout en finançant des projets de conservation de la nature.

Restez connecté, on vous en dit plus très bientôt ! 🎉🌲

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