Well, put simply- we put our brands through the ringer. Thuja utilises two seperate rating index’s because not every business and brand is the same. ESPECIALLY larger brands comparatively to smaller. We make sure to take that into accout because we love underdogs. We’re one ourselves.
Over the course of a year, Thuja has created a unique rating index system that evaluates brands across 4 main categories.
We also passed along our rating index to industry experts to get their say for each respective category. This way, you know that we dive extensively into all areas to ensure maximum transparency.
All of our rating is done internally and independently, our brands have no say in their end result nor whether or not we decide to work with them.
Take a peak below to see exactly what we look at within each category.
We love when brands openly communicate about their sustainability commitments, but do we have to blindly believe them? One way to ensure that brands are not just making bold claims around sustainability with no follow up is 3rd party verification.
Independent audit and organizations verifying carbon emissions, water pollution or labor conditions is stronger than just words. Not every 3rd party verification is good. Some are complacent and enables greenwashing. That is why we take all this into account in our rating system, with one goal: the more transparent, the better for you.
We work with businesses on a case by case basis. We like to understand your current sustainability practices, and your future goals. We thoroughly and independently rate your company based on our stringent criteria. We will provide you with your results and our decision within 7 business days.