Fast-fashion industry is using many neuromarketing techniques to trick our brains, bypass our rational thinking and target our emotions. The goal is to foster artificial needs, making us vulnerable to impulse buying and shopping addiction. But what's exactly neuromarketing, and how are they using it?
It’s time for Thuja to answer the question : is Patagonia as ethical and sustainable as they say ? Is it living up to its reputation as the greenest of the outdoors brands ? We've put the iconic brand through our sustainable machine, the Thuja index, and it's time for the results.

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