Wow, french kiss to Veja. This brand to their CORE embodies sustainability- which we define as for the planet and for the people on it. It’s not often you find fifteen aspects of the business dissected on a website WITH a complimentary emissions report available to the public.
From denying outside investment for the purposes of retaining company integrity to paying 5X the conventional cost of production to ensure supply chain worker well-being and minimal environmental disruption. Not only does Veja use organic cotton, amazonian rubber, reduced chrome leather tanneries, they’re also extremely transparent and forthcoming about where they fall short.
Every aspect of their supply chain is intertwined with 3rd party organizations to ensure transparency and adherences to strict standards. Their involvement in social movements (log’ins) from employment practices to increasing the economic value of standing trees in the amazon rainforest (fair for life) is admirable and lets you know this company isn’t just doing the bare minimum. Finally, the refusal to not spend any money on advertising speaks bounds to us at Thuja.