Picture Organic clothing is a ski and surf inspired outdoor brand, that produce sustainable clothing, whether it’s technical apparel for outdoor activities, or a more relax piece of clothing for every day’s situations. One of their mottos, “ride, share, protect” encompass their values, as an outdoor brand that decided to act on climate change.
The brand is open and transparent about their carbon emissions, with a clear pathway to reduce them, across their whole supply chain. With strong statement about over-consumption and the impact of clothing on the planet, they seem to be on their way to create a truly sustainable and circular business model. They’re B-Corp certified, and a lot of their sustainable claims on their website are backed-up with scientific studies and in-depth analysis.
They use innovative techniques, like their bio sourced material extracted from sugar cane production waste, that can be found in 30 % of their technical collection.
Their factories are audited by the Fair wear foundation, and the report is available on their website, ensuring transparency around their labor practices, among their supply chain and suppliers.
They also produce a lot of documentaries about the outdoor, climate change and social justice.