Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used
Overall
0%

Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used
Product
0%

Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used
Climate & Ecology
0%

Curious about how deep we dive? We look into all of the following:

  • Labour conditions
  • High or low risk production country *
  • Social justice agreement and participation
  • Representation within company and social media/ advertising
  • Union Support
  • Supply chain transparency
Social Justice
0%

Houdini

Houdini is a Swedish outdoor brand created by climbing and ski buddies in the early 90’s.

Way before environmentalism was a thing, Houdini started to innovate to find a better model that is compatible with a living planet.

Now with 100% renewable materials in all their production, full transparency in their activities and their ground-breaking “planet boundary assessment” as core of their business model, they’re one of the most sustainable outdoor brand around.

Founded 1993
Founded by Lotta Giornofelice

Website 

Headquarters Nacka, Sweden
Certifications ZQ Wool, Bluesign, FSC, low risk production country
Founded 1993
Founded by Lotta Giornofelice

Website 

Headquarters Nacka, Sweden
Certifications ZQ Wool, Bluesign, FSC, low risk production country

Jenise: A brand who from the get go had the environment at the forefront is always going to be impressive to me.

Arnoul: Their planet boundary assessment, created with 2 third party verification companies, is probably the most thorough, forward and transparent commitment to sustainability I have seen so far.

Sustainability Highlights

We have built an index based on science, with metrics as thorough and diverse as possible. Read about our processes.

0 %

Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used

Product

0 %

Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used

Climate & Ecology

0 %

Curious about how deep we dive? We look into all of the following:

  • Labour conditions
  • High or low risk production country *
  • Social justice agreement and participation
  • Representation within company and social media/ advertising
  • Union Support
  • Supply chain transparency

Social Justice

Other Brands

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Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used
Overall
0%

Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used
Product
0%

Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used
Climate & Ecology
0%

Curious about how deep we dive? We look into all of the following:

  • Labour conditions
  • High or low risk production country *
  • Social justice agreement and participation
  • Representation within company and social media/ advertising
  • Union Support
  • Supply chain transparency
Social Justice
0%

Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used
Overall
0%

Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used
Product
0%

Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used
Climate & Ecology
0%

Curious about how deep we dive? We look into all of the following:

  • Labour conditions
  • High or low risk production country *
  • Social justice agreement and participation
  • Representation within company and social media/ advertising
  • Union Support
  • Supply chain transparency
Social Justice
0%

Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used
Overall
0%

Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used
Product
0%

Curious about how deep we dive? We look into all of the following:

  • Sustainable materials used
  • Timeless style
  • Promotion of overconsumption by the brand
  • Warranty programs and product durability
  • How many collections are created per year
  • Shipping materials used
Climate & Ecology
0%

Curious about how deep we dive? We look into all of the following:

  • Labour conditions
  • High or low risk production country *
  • Social justice agreement and participation
  • Representation within company and social media/ advertising
  • Union Support
  • Supply chain transparency
Social Justice
0%

Bonus Insights

Why Houdini?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

- Houdini

Jenise: A brand who from the get go had the environment at the forefront is always going to be impressive to me.

Arnoul: Their planet boundary assessment, created with 2 third party verification companies, is probably the most thorough, forward and transparent commitment to sustainability I have seen so far.

ZQ Wool, Bluesign, FSC, low risk production country

0 %
Thuja Sustainability Rating
Houdini is a Swedish outdoor brand created by climbing and ski buddies in the early 90’s.

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